Author: wspadmin
-
Goin’ Mobile…
Today, google rolled out their “Mobilegeddon” mobile-friendly update, which ranks mobile sites independently from their desktop counterparts. What does it mean for your site? Long story short: if you don’t have a mobile-optimized site, it’s time to get one. It’s almost a guarantee that google is setting up a separate index for mobile, and only…
-
Are 3-5 the new 1-3? How to automate your AdWords bids and save…
Inconspicuously hidden away on this backwater page of AdWords support, our friends in Mountain View actually admit to one of the better kept secrets in the world of AdWords tips & tricks: You might discover that your most profitable CPC bids come from ad positions that are outside the top three. Time and time again,…
-
Ding Dong the Witch is Dead – no more EI9 support in google apps
It’s good to know that the web designers and developers at the googleplex seem to share one of my pet peeves: supporting legacy versions of Internet Explorer. Hopefully the “End of support for Internet Explorer 9” announcement I got from Google Apps today sparks a trend and we can all escape the evil, wicked wrath of…
-
Yes, Free! (But it may cost twice as much)
An interesting little tidbit from AdWords’ Enhance your ad using extensions page, regarding sitelink extensions: You can add any or all of this extra information to your ads at no extra cost. Yes, free! AdWords only charges you for each click within the ad and its extensions, up to two clicks per impression. You aren’t charged…
-
AdWords Geotargeting & the Language Barrier
Ever needed target US-based services and sites for related searches that occur in foreign countries, but come up against a language barrier? As in: how can I write ads in this language, let alone provide a landing page in it? And do I even want to? Recently, I was asked to do just that by…